PROFESSIONAL LAWN AND LANDSCAPE SERVICES IN DEMAND!

FOR IMMEDIATE RELEASE
Contact:
Bruce Butterfield
National Gardening Association
(802) 863-5251, ext. 113
bruceb@garden.org
Homeowners spend a record $45 billion on lawn and landscape services
(August 6, So. Burlington, VT) A new market research study by the National Gardening
Association, Residential Lawn and Landscape Services and the Value of Landscaping, found that
homeowners spent a record $44.7 billion to hire professional lawn and landscape services in
2006. These services include lawn care and landscape maintenance, landscape installation and
construction, tree care services, and landscape design services. The survey also found that 30
percent of all households nationwide, or an estimated 34.5 million households, currently hire at
least one type of lawn and landscape service. “Over the past five years we have seen the number
of households that hire professional lawn and landscape services increase from 22 percent of
households, or 23.8 million households, in 2001 to 30 percent of households, or 34.5 million
households, in 2006,” says Bruce Butterfield, research director at the National Gardening
Association (NGA). The amount of money spent on lawn and landscape services has increased
from $24.5 billion in 2001 to $44.7 billion in 2006.
The Residential Lawn and Landscape Services and the Value of Landscaping survey was
conducted in June 2007, for NGA by Harris Interactive Inc., with a representative sample of
2,663 households nationwide.
Types of residential lawn and landscape services hired:
Lawn care and landscape maintenance services were hired by 27.8 million households
Landscape installation and construction services were hired by 6.9 million households
Tree care services were hired by 11.5 million households
Landscape design services were hired by 2.3 million households
NGA President Mike Metallo says, "The increased use of lawn and landscape services over the
past five years reflects the fact that homeowners appreciate the many benefits of a well-designed
and maintained home lawn and landscape but may not have the time or inclination to do this
work for themselves.”
In addition to tracking trends in the market for residential lawn and landscape services, the study
also researched how customers find lawn and landscape services to hire, what the most important
factors are in hiring a lawn and landscape service, customer satisfaction with services hired, the
benefits of a well-designed and maintained home landscape, and how much a well-designed and
maintained landscape adds to home value.
Continued
NGA Lawn and Landscape Survey, page 2
For more information about the Residential Lawn and Landscape Services and the Value of
Landscaping survey or to purchase a copy, please visit www.gardenresearch.com.
Founded in 1973, the National Gardening Association is a national nonprofit leader in plantbased
education, respected for its award-winning Web sites and newsletters, grants and curricula
for youth gardens, and research for the lawn and garden industry. NGA's mission is to advance
the personal, community, and educational benefits of gardening by supporting gardeners and
teachers with information and resources. To learn more, please visit www.garden.org.
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